Ni’Asia Crawford is the founder of Lustrova Lifestyle, a lifestyle brand centered around wellness, personal growth, confidence, education, and intentional living.
Her entrepreneurial journey began in 2019 while raising her young son and searching for ways to create income and stability.
What started as something simple quickly grew into her first business, MAiiStylz. She began by selling clothes that her son Nemaii could no longer fit, eventually expanding into children’s clothing, women’s clothing, and custom shirts.
As she learned more about online business and marketing, sales began to grow. Orders would sometimes come in overnight through ads, and for a while it felt like things were finally starting to move forward.
In 2021 she began preparing to expand MAiiStylz even further by adding handmade candles and resin creations. She purchased supplies, more clothes, and began planning new products that would bring a creative, handmade element to the brand.
But before she could fully launch those products, life changed unexpectedly.
In 2021 her home caught on fire and everything was lost. Inventory, personal belongings, and the supplies she had purchased for candles and resin were gone. Orders had to be refunded, and everything had to be rebuilt from the ground up.
That season forced her to start over in ways she never expected.
Instead of giving up, Ni’Asia began participating in pop up shops and local events, bringing whatever products she could gather or create. Some days her table would be overlooked and other days the items people wanted were already sold out.
During one of those events, she decided to try something different. She began selling homemade strawberry lemonade.
What started as a simple idea quickly became a favorite at pop ups. People would return to events specifically asking for the lemonade.
As time went on, Ni’Asia continued exploring new ways to grow and rebuild. She began offering tarot readings and Reiki sessions, helping people explore healing, reflection, and self-awareness.
In 2022 she expanded into selling jewelry, adding another product category while continuing to learn and evolve as an entrepreneur. Between 2022 and 2023 she also worked as a lash artist, offering beauty services while continuing to build different streams of income.
During this period she also created Reveel, another brand connected to her creative and entrepreneurial journey.
Through all of these experiences, one thing became clear.
Entrepreneurship was never just about selling products. It was about building something meaningful from real life experiences.
That realization eventually led to the creation of Lustrova Lifestyle.
Lustrova was built as a lifestyle platform that brings together many parts of Ni’Asia’s journey including wellness, beauty, intimacy education, travel, personal development, and community.
Her work focuses on creating spaces where people can reconnect with themselves, explore wellness, grow with intention, and design lives that feel more aligned.
The path to Lustrova was not linear. It was built through rebuilding, learning, experimenting, and continuing forward even when the direction had to change.
And the story is still being written.
